MFP 026: Going All In With April Wilkerson

Today we’ll be talking with our friend, April Wilkerson. We’ll dive into April’s story, how she got into the DIY space, and turned a love for learning and doing new things into a full time business as one of the biggest DIY influencers on Youtube.

April and her brand, Wilker-do’s has over 540k+ Youtube subs and over 100k Instagram followers. She’s one of our favorite IG accounts to follow and interact with, and she has an amazing business to go with. Today we’ll talk about authenticity, organic growth, diversifying your income streams and going all in.

Takeaways

“I’m a real person, moving through life” Awesome insight on how to approach your brand and stay “you” on social

Focus on Organic growth Organic growth is still a huge bonus for building a brand. Build it and they will come.

Pick a friend and just act like you’re talking to them behind the scenes. Be comfortable in front of the camera. Picture you’re talking to someone you know.

Build an Audience Focus on your audience. Continue to build your audience first instead of selling them. A real audience will buy into the brand and pay for itself long term.

Understand your revenue streams and stay diversified, don’t put all your eggs in one basket. In any business, you don’t want to put everything into one basket.

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thebuilder@johnmalecki.com In Episodes

MFP 025: Building your Email List

We’re jumping back to 1995 and talking e-mail. As old as e-mail is it’s still a vital part of any business operating online. You’ve heard us talk about it before and today we’ll dive deeper into the details and give you some strategies to grow and use your e-mail list.

Takeaways

Get started thinking about how you can use email to benefit your audience.
Be tactical about it, what ways will your audience benefit from being on this email list.
Do some research and dive into learning how you can become an email marketing expert

Homework

Sign up for mailchimp account

Links

Mailchimp (free up to 2,000 subs) – http://eepurl.com/ddJLKf
MadMimi (free up to 500) – https://madmimi.com/
Mail Poet ($99 a year) – https://www.mailpoet.com/
ConvertKit ($$$) – https://convertkit.com/
Constant Contact ($$$) – https://www.constantcontact.com/

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thebuilder@johnmalecki.com In Episodes

MFP 024: Facebook, Our Love/Hate Relationship

Facebook, Our Love/Hate Relationship

Facebook…the platform we love and hate. As much as Facebook irritates us sometimes, it’s very powerful when used to your advantage. We’ll talk about how we use Facebook, what the killer features are, why we sometimes hate it, and some new things we’re excited about.

*Sorry about the audio

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Takeaways

Business vs. Personal- Make sure you’re understanding the different methods to using FB. Business and personal have huge differences worth recognizing.
Understand that FB ads are a powerful tool. They’re also a lot of trial and error. Follow along with experts and study how they use the platform. (Jonloomer.com)
Facebook is releasing a lot of new platforms and features. Educated yourself and understand these new and powerful tools for your business
As we always say on MFP. Focus on building community and you’ll always win!