Today we’ll be talking with our friend, April Wilkerson. We’ll dive into April’s story, how she got into the DIY space, and turned a love for learning and doing new things into a full time business as one of the biggest DIY influencers on Youtube.
April and her brand, Wilker-do’s has over 540k+ Youtube subs and over 100k Instagram followers. She’s one of our favorite IG accounts to follow and interact with, and she has an amazing business to go with. Today we’ll talk about authenticity, organic growth, diversifying your income streams and going all in.
Takeaways
- “I’m a real person, moving through life” Awesome insight on how to approach your brand and stay “you” on social
- Focus on Organic growth Organic growth is still a huge bonus for building a brand. Build it and they will come.
- Pick a friend and just act like you’re talking to them behind the scenes. Be comfortable in front of the camera. Picture you’re talking to someone you know.
- Build an Audience Focus on your audience. Continue to build your audience first instead of selling them. A real audience will buy into the brand and pay for itself long term.
- Understand your revenue streams and stay diversified, don’t put all your eggs in one basket. In any business, you don’t want to put everything into one basket.
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