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thebuilder@johnmalecki.com
In Episodes

MFP 021: How to Manage Social Media Effectively

You know we love Instagram, we have a love/hate relationship with Facebook, we’re grinding it out on YouTube, and we just got done telling you why you should be on Pinterest.  But what we keep hearing is “ain’t nobody got time for all that”.  So today we’re going to talk about managing your total portfolio of social media options and some of the tools and techniques John and I use to do it full time as well as how I did it when I was still working a day job full time. 

 

KEY TAKEAWAYS

  • Batch your content. Save time over your week by bundling your content and taking the time initially to get set up properly.
  • How can you work batching into your process?

HOMEWORK

  • Create a plan for your content strategy and crush it!

LINKS 

Top Apps for Instagram Tools : https://bloggingwizard.com/instagram-tools/

Our Tool Recommendations

Adobe Creative Cloud

Adobe Photoshop Elements:  http://amzn.to/2gWlY9C

Adobe Premiere Elements:  http://amzn.to/2zT09fc

WiFi SD Card :  http://amzn.to/2z3g11c

Tailwind.com 

Hootsuite.com

Buffer.com

Later.com

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Show links may contain affiliate links which help support the show

 

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thebuilder@johnmalecki.com
In Episodes

MFP 020: What is the “80-20” Rule?

MFP 20 80-20 Rule

As a business owner or side hustler you want to focus on what’s most important to your business.  John and I are both big believers in the 80-20 rule.  It’s a method to show what’s truly driving your business and will help you focus on the vital few activities, clients, or products that make you the most money.

 

KEY TAKEAWAYS

  • What is driving your business and the money you’re putting in
  • Focus on what you excel at, find the 20% of what is happening in your business that makes you the most money
  • Make sure you’re using the 80/20 rule across the board

HOMEWORK

  • Review your revenue and profit year to date by product, client, sales channel
  • Extra credit: relate your hours invested per project to revenue and profit

LINKS 

The Pumpkin Plan – http://amzn.to/2gYkUPe

Sign up for our e-mail list to get the one page downloadable MFP Playbooks.

Show links may contain affiliate links which help support the show

 

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thebuilder@johnmalecki.com
In Episodes

MFP 019: Why you should be using Pinterest

Why You Should Be Using Pinterest

I know you might be thinking why do I want to look at a bunch of crafts, recipes and pictures of kitchens, but Pinterest is a powerful tool you can use to drive your business.  We’ll tell you why and how we use it and why you should be too.

Key Takeaways

  • Get started with your first 5-10 boards based on what you like.
  • Shoot specifically for pinterest, formating is king!
  • Join some collab boards.

LINKS 

Brad’s Pinterest – https://www.pinterest.com/fixthisbuildtht/

John’s Pinterest – https://www.pinterest.com/John_Malecki/

https://www.tailwindapp.com/

Sign up for our e-mail list to get the one page downloadable MFP Playbooks.

Show links may contain affiliate links which help support the show

 

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thebuilder@johnmalecki.com
In Episodes

MFP 018: Interview with Ben Uyeda- Homemade Modern

Interview with Ben Uyeda

Today we’re changing it up a bit and interviewing our friend, Ben Uyeda from Homemade Modern.  We are excited to have him as our inaugural guest interview talking about using design, Networking, the creative process, and self awareness to grow your business.

Key Takeaways

  • Design – Design can be used as a differentiation point for any skill set. You dont have to be an artist in order to be a great designer, focus on your strengths and apply those to design
  • Networking – Use tangential markets as an opportunity to broaden your circle. Find markets near or next to what you do, and branch out there
  • Self Awareness – Catalog your strengths and weaknesses. Know what your most lucrative and dynamic assets are as a creator, and use those to your advantage
  • Creative Process – Do not be afraid to use client work as an opportunity to be more creative on someone else’s dime. It’s difficult to set aside time when you’re not making money to push your skill sets, but it is doable.

Homework

  • Check out Ben’s channel and get some inspiration

LINKS 

www.Madeforprofit.com/pricingguide

www.Homemade-modern.com

www.Modernmakerpodcast.com

Sign up for our e-mail list to get the one page downloadable MFP Playbooks.

Show links may contain affiliate links which help support the show

 

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thebuilder@johnmalecki.com
In Episodes

MFP 017: The Benefits of Networking

There are a ton of benefits to networking within your community.  We’ve both seen great business growth through making new connections with peers, brands, and suppliers.  We’ll give you our favorite ways and places to network and why we think it’s so important.


Support us on Patreon! www.patreon.com/madeforprofit

Key Takeaways

  • Reach up, reach out, reach down
  • Think about how you are interacting with new people
  • Know how you can add value when you network

Homework

  • Pick one of the 3 tiers of networking mentioned in the show, and reach out to start building your network

LINKS 

http://www.Madeforprofit.com/pricingguide

WorkbenchCon Registrations: https://www.eventbrite.com/e/workbenchcon-tickets-35649607937?aff=madeforprofit&afu=228405989834

 

Sign up for our e-mail list to get the one page downloadable MFP Instagram Playbook.

Show links may contain affiliate links which help support the show

 

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thebuilder@johnmalecki.com
In Episodes

MFP 016: New Instagram Tips and Tricks

Episode 16 - New Instagram Tips and Tricks

We’ll be talking about some new tips and tricks with Instagram.  Over the past several months Instagram has been rolling out new features and we want to bring you up to speed and talk about how we are using the new features with our accounts.


Support us on Patreon! www.patreon.com/madeforprofit

Key Takeaways

  • Post specific content for the type of post
    • Story
    • Swipe up
    • Carousel
    • Video
  • Think about the new features rolling out for IG and try them out, IG will want to benefit those specifically to see how they perform.

LINKS 

Peter Mckinnon – IG Stories Video – https://www.youtube.com/user/petermckinnon24/videos

Social Media Examiner – https://www.socialmediaexaminer.com/

 

Sign up for our e-mail list to get the one page downloadable MFP Instagram Playbook.

Show links may contain affiliate links which help support the show

 

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thebuilder@johnmalecki.com
In Episodes

MFP 015: Engaging With Your Audience

Engaging with your audience is a key part of doing business online.  We’ve got so many ways to connect now through comments, Live sessions, e-mail, etc.  We’ll talk about our thoughts on what’s been working for us and how you can do it most effectively.

Support us on Patreon! www.patreon.com/madeforprofit

Key Takeaways

  • Consistency in key
    • Algorithm and the community likes it
  • Gauge your content to stimulate conversation with your audience
  • Feed the engagement…respond

Homework

  • Dedicate a day and a time and make sure you’re engaging with other accounts who are interacting with your content.

Sign up for our e-mail list to get the one page downloadable MFP Instagram Playbook.

Show links may contain affiliate links which help support the show

 

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thebuilder@johnmalecki.com
In Episodes

MFP 014: Getting Started On YouTube

Getting started on Youtube

Today we’re going to talk about YouTube.  What does it take to get started on YouTube, why use YouTube and some of the basic in’s and out’s of the platform.  **Sorry for the audio quality**

Support us on Patreon! www.patreon.com/madeforprofit

Key Takeaways

  • Dont be afraid to get started , it doesn’t have to be perfect to get started
    • Be ready for unpredictability in performance
    • Have a plan.
    • Do some research, be willing to learn from others who have gone before you. Search around and see what the “experts” Around the internet are doing.

Homework

  • Make your first Video

Links

 

Music / Video Editting Software 

  • Copyright Free Music – https://www.youtube.com/audiolibrary/music
  • Epidemic Sound (Paid Subscription for free music, what John uses) – www.epidemicsound.com/youtube-subscription/
  • iMovie – Free on all Mac products
  • Adobe Premiere – http://www.adobe.com/products/premiere.html
  • Final Cut Pro – https://www.apple.com/final-cut-pro/
  • Sony Movie Studio old Version Brad Used – http://amzn.to/2gXrkks

YouTube Resources

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Show links may contain affiliate links which help support the show

 

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thebuilder@johnmalecki.com
In Episodes

MFP 013: Pricing – Most Asked Questions

013 - Pricing - Most asked Questions

Today we’re going to finish up our 3 part Pricing series.  We’re going to hit on some of the most asked pricing questions we’ve gotten since we began the podcast and give some more details on the major points we hit last week.

Support us on Patreon! www.patreon.com/madeforprofit

 

Key Takeaways

  • There is no one and done cookie cutter way to price. Be aware that you will always be learning and adapting on your pricing strategy

Homework

  • Sign up for our email list and download our new playbook!

Sign up for our e-mail list to get the one page downloadable MFP Instagram Playbook.

Show links may contain affiliate links which help support the show

 

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thebuilder@johnmalecki.com
In Episodes

MFP 012: Pricing – Pricing Methods

PRICING METHODS

Today we’re onto our 2nd part of our Pricing series.  We’re going to talk about the nuts and bolts, the down and dirty, how to come up with a price for your products.  We’ll walk you through several methods and give you some of the pro’s and cons of each to help you price your products better.

Support us on Patreon! www.patreon.com/madeforprofit

Key Takeaways

  • Priceing strategy is not based on a “one and done” cookie cutter method. You need to understand multiple aspects of how the market works in order to win.
    • Market Price
    • Cost price
    • Labor rate (day rate)

Homework

  • Make a pricing spreadsheet in some form for your products using your known labor and costs
  • Know what “levers” you can pull to change the price

Sign up for our e-mail list to get the one page downloadable MFP Instagram Playbook.

Show links may contain affiliate links which help support the show

 

Podcast: Play in new window | Download