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thebuilder@johnmalecki.com
In Episodes

MFP 029: Brand Identity & Logo Design

MFP 29 - Branding & Design

Branding is a vital to any business. From your business name to your logo this is usually the first impression you are giving your customers and your audience. We’ll talk about how John and I came up with our business names and the evolution of our branding and logo work with our businesses as well as Made for Profit.

 

TAKEAWAYS

  • Naming- When naming your business think about the long game.
  • Bring in the ideas of people close to you
  • Have you thought about logotype vs logo mark?

LINKS  

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thebuilder@johnmalecki.com
In Episodes

MFP 028: Planning Your Year

Last week we looked back at 2017, this week we’re looking forward and talking about planning your year. We’re gearing up for success in 2018 and want to share with your our thought process and some insights into how we plan our years.

Last week we looked back at 2017, this week we’re looking forward and talking about planning your year.  We’re gearing up for success in 2018 and want to share with your our thought process and some insights into how we plan our years.

LINKS

Get our Pricing Guide here: Madeforprofit.com/pricingguide

WorkbenchCon Registrations 

FREE AUDIOBOOK

Join Our Facebook Group: https://www.facebook.com/groups/madeforprofittribe/

Support us on Patreon: http://www.patreon.com/madeforprofit

TAKEAWAYS

  • Reflect on 2017 and consider the areas you can get better at. Be self aware and understand why you won and why you lost. lLan accordingly.
  • Instead of focusing on sales, focus on cost. How can you tighten up yuor cost of 2017 and make more money immediately ?
  • Set your goals based on your reflection, don’t make it easy.
  • Set a plan to execute and PUT IT ON THE SCHEDULE. Make sure what you’re trying to win at, you’re doing so by giving yourself the time to deliver.

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thebuilder@johnmalecki.com
In Episodes

MFP 027: 2017, Social Media Year In Review

MFP 027 Year In Review

We’re rolling into the new year with a look back at what happened in social media in 2017.  There were a ton of changes on our favorite platforms and we’re going to talk about which ones changed the game and how we’re changing with them to set ourselves up for success in 2018.

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thebuilder@johnmalecki.com
In Episodes

MFP 026: Going All In With April Wilkerson

MFP 026 - April Wilkerson

Today we’ll be talking with our friend, April Wilkerson. We’ll dive into April’s story, how she got into the DIY space, and turned a love for learning and doing new things into a full time business as one of the biggest DIY influencers on Youtube.

April and her brand, Wilker-do’s has over 540k+ Youtube subs and over 100k Instagram followers. She’s one of our favorite IG accounts to follow and interact with, and she has an amazing business to go with. Today we’ll talk about authenticity, organic growth, diversifying your income streams and going all in.

 

Takeaways

 

  • “I’m a real person, moving through life”  Awesome insight on how to approach your brand and stay “you” on social

 

 

  • Focus on Organic growth Organic growth is still a huge bonus for building a brand. Build it and they will come.

 

 

  • Pick a friend and just act like you’re talking to them behind the scenes.  Be comfortable in front of the camera. Picture you’re talking to someone you know.

 

 

  • Build an Audience  Focus on your audience. Continue to build your audience first instead of selling them. A real audience will buy into the brand and pay for itself long term.

 

 

  • Understand your revenue streams and stay diversified, don’t put all your eggs in one basket. In any business, you don’t want to put everything into one basket.  

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thebuilder@johnmalecki.com
In Episodes

MFP 025: Building your Email List

025 Building your Email List

We’re jumping back to 1995 and talking e-mail. As old as e-mail is it’s still a vital part of any business operating online. You’ve heard us talk about it before and today we’ll dive deeper into the details and give you some strategies to grow and use your e-mail list.

 

Takeaways

  • Get started thinking about how you can use email to benefit your audience.
  • Be tactical about it, what ways will your audience benefit from being on this email list.
  • Do some research and dive into learning how you can become an email marketing expert

Homework

  • Sign up for mailchimp account

Links

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thebuilder@johnmalecki.com
In Episodes

MFP 024: Facebook, Our Love/Hate Relationship

Episode 024: Facebook, our love/hate relationship

Facebook, Our Love/Hate Relationship

Facebook…the platform we love and hate.  As much as Facebook irritates us sometimes, it’s very powerful when used to your advantage.  We’ll talk about how we use Facebook, what the killer features are, why we sometimes hate it, and some new things we’re excited about.

*Sorry about the audio

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WorkbenchCon Registrations: Register Here!

Takeaways

  • Business vs. Personal- Make sure you’re understanding the different methods to using FB. Business and personal have huge differences worth recognizing.
  • Understand that FB ads are a powerful tool. They’re also a lot of trial and error. Follow along with experts and study how they use the platform. (Jonloomer.com)
  • Facebook is releasing a lot of new platforms and features. Educated yourself and understand these new and powerful tools for your business
  • As we always say on MFP. Focus on building community and you’ll always win!

Links

Check out the king of Facebook Marketing, Jon Loomer – http://Jonloomer.com

http://facebook.com/creators

 

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thebuilder@johnmalecki.com
In Episodes

MFP 023: Video Production Basics

Episode 023 : Video Production Basics

We’re hitting video production basics today.  We’ve gotten a lot of people wanting get started making video and they still have a lot of questions.  So we’ll be talking about our gear, preproduction planning, the filming and post production work. We’ll share our experiences and tips to help you get your video game rolling.

LINKS 

Brads Camera Gear – https://kit.com/fixthisbuildthat/video-equipment

Johns Camera Gear – https://kit.com/JohnMaleckiBuilds/camera-gear

 

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Show links may contain affiliate links which help support the show

 

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thebuilder@johnmalecki.com
In Episodes

MFP 022: Running Your Own Race with Marc Spagnuolo The Wood Whisperer

EPISODE 22 - Marc Spagnuolo

In this episode we’re getting back at it with another interview. In this week’s episode we dive deep with a legend in the youtube woodworking space, Marc Spagnoulo, The Wood Whisperer. The WoodWhisperer has over 420k Subscribers on youtube, 600k pageviews a month at thewoodwhisperer.com, and 240k + Likes on Facebook.

Marc has been producing content online for over a decade now. He is an author, podcaster, video producer, and woodworking enthusiast. Also developing products and courses with his online guild, Marc is quite the “entrepreneur” for all things woodworking. In this episode we get some awesome insights on Self evaluation, transitioning careers, building an online content business, and running your own race.

 

KEY TAKEAWAYS

  • Being self aware helps to develop not only your brand, but the future of your business
  • Even when you don’t think what you’re doing “now” isn’t your dream, you can always take something away from that experience to help you in the future.
  • Building an online content business – The movement into content creation is a long play, but like anything, it is worth it if you’re willing to put in the time
  • When everyone is going right, go left. Run your own race.

LINKS

www.Thewoodwhisperer.com

Thewoodwhispererguild.com

Sign up for our e-mail list to get the one page downloadable MFP Playbooks.

Show links may contain affiliate links which help support the show

 

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thebuilder@johnmalecki.com
In Episodes

MFP 021: How to Manage Social Media Effectively

You know we love Instagram, we have a love/hate relationship with Facebook, we’re grinding it out on YouTube, and we just got done telling you why you should be on Pinterest.  But what we keep hearing is “ain’t nobody got time for all that”.  So today we’re going to talk about managing your total portfolio of social media options and some of the tools and techniques John and I use to do it full time as well as how I did it when I was still working a day job full time. 

 

KEY TAKEAWAYS

  • Batch your content. Save time over your week by bundling your content and taking the time initially to get set up properly.
  • How can you work batching into your process?

HOMEWORK

  • Create a plan for your content strategy and crush it!

LINKS 

Top Apps for Instagram Tools : https://bloggingwizard.com/instagram-tools/

Our Tool Recommendations

Adobe Creative Cloud

Adobe Photoshop Elements:  http://amzn.to/2gWlY9C

Adobe Premiere Elements:  http://amzn.to/2zT09fc

WiFi SD Card :  http://amzn.to/2z3g11c

Tailwind.com 

Hootsuite.com

Buffer.com

Later.com

Sign up for our e-mail list to get the one page downloadable MFP Playbooks.

Show links may contain affiliate links which help support the show

 

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thebuilder@johnmalecki.com
In Episodes

MFP 020: What is the “80-20” Rule?

MFP 20 80-20 Rule

As a business owner or side hustler you want to focus on what’s most important to your business.  John and I are both big believers in the 80-20 rule.  It’s a method to show what’s truly driving your business and will help you focus on the vital few activities, clients, or products that make you the most money.

 

KEY TAKEAWAYS

  • What is driving your business and the money you’re putting in
  • Focus on what you excel at, find the 20% of what is happening in your business that makes you the most money
  • Make sure you’re using the 80/20 rule across the board

HOMEWORK

  • Review your revenue and profit year to date by product, client, sales channel
  • Extra credit: relate your hours invested per project to revenue and profit

LINKS 

The Pumpkin Plan – http://amzn.to/2gYkUPe

Sign up for our e-mail list to get the one page downloadable MFP Playbooks.

Show links may contain affiliate links which help support the show

 

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